Markup Served

Billing

Billing is supported through:

• executing adm (preferred);

• calling burl.

• calling nurl;

All methods requires replacing the price macro with the CPM value in the corresponding field on the SSP side.

Impression tracking

Display format

DSP adds an impression counter to the "adm":

<img height="0" width="0" style="display:none" src="https://dsp_domain/impression?params" />

The use of the bid.ext.imptrackers extension is discussed individually with each SSP.

Video/audio format

DSP adds an impression counter to the Impression element in according with the VAST/DAAST specification.

Native format

DSP adds an impression counter to the native imptrackers or eventtrackers in according with the Native specification and its version.