Introduction

This guide explains what Cookie Matching is.

Overview

In most cases, the system has a cookie with the visitor's ID in the visitor's browser. Using this cookie, the system can identify the visitor.

The purpose of synchronization is to match visitor IDs between Hybrid and the third-party system for further data exchange. This requires a database in which the IDs are stored. Using the third-party system's visitor ID, the system can determine its own visitor ID through this database.